This program is aimed at participants who are involved in the high value consumer goods and services sector, in particular executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.
Locations and academic partner
2 one-week sessions: Paris, France and Milan, Italy (to be confimed)
Academic partner: SDA Bocconi, Milan (to be confirmed)
The combination of world-class faculty, cutting-edge research, publications in the field of luxury management and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program that in that it is truly unique of its kind.
The aime of the program is to endow executives with the necessary mindset, skills and understanding to develop and manage luxury brands and companies in our rapidly changing global economy.
This demanding two-week program is run in Paris and Milan.
Module 1: "The Luxury Strategy" - HEC Paris
Module 2: "The Luxury Strategy" - SDA Bocconi, Milan (to be confirmed)
All participants choose a strategic issue to address throughout the program. This enables them to build on their own experience and draw on the expertise of their professional networks. They work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.
The major allowed me to extend my knowledge of all the fundamentals of luxury management. Above all it broadened my understanding of the international dimension of luxury and the other sectors of activity within the industry - wines and spirits, hotels and yachts, watches and jewelry, haute couture and leather goods. I also had the chance to meet professionals from the world of luxury, share experiences, work individually and in a team on concrete cases, visit companies and immerse myself in the world of these brands. I have excellent memories of Milan and Bocconi. The quality of the teachers and speakers was outstanding. The atmosphere was great - a small team of 16, friendly and highly motivated participants who shared rich exchanges and moments of real fun. During the Major you both give and receive.
Overall, the program was a perfect mix of theoretical concepts and real-life business cases. It provides you with an excellent combination of French and Italian business models that really enable you to understand the entire luxury industry in terms of regulations, brand extension, product differentiation, vectors of growth and origins. The program allows you to leverage your existing skills and is a great opportunity for anyone wishing to accelerate a career change. The guest speakers were well-known CEOs and Heads of Marketing & Sales who shared their experience, insights and the key success factors of their respective companies. It was an exceptional personal experience.
I now understand the importance of governance, organization and management as well as the financial environment. Studying at the Bocconi Institute and exchanging with alumni who share the same focus was a truly unique experience. The luxury major brought a greater sense of perspective to my job and helped me build a more strategic and structured approach. The program has enabled me to develop a deeper and better understanding of key drivers in the world of luxury. It has opened up new horizons - luxury as a concept, a sector and a business model with an international perspective - and made me reconsider how to achieve my goals.
A challenging individual or team project that enables you to apply everything you have learned during the program and reposition your career.
Some of our participants choose to address an issue of strategic importance for their companies while others opt to develop the business plan of their future start-ups. The Capstone project can therefore open up new career opportunities - a stepping stone to promotion or the successful launch of a new business venture.
The Capstone Project gave me the opportunity to assess the feasibility of creating my own start-up, Homy+, which aims to provide communication and organization solutions for the home. During the project, I developed all the aspects of the strategic approach - applying everything I had learned at HEC Paris. This enabled me to analyze the feasibility of the project before deciding to launch. The Capstone Project played a vital role in determining if I would go ahead with Homy+. The company was officially set up in February 2014, just 6 months after the validation by the jury!
I learned a lot from this experience and I now fully understand all the key concepts that were taught during the EMBA program. I especially appreciated the rich and exciting exchanges with my advisor, Sébastien Martin, and the strong working relationship I developed with my Capstone project partner.
My advisor really challenged me throughout the project. He fully understood the impact that the capstone project would have on my life - and that of my family. He made sure I had all the essential elements at my disposal to take the final decision. In the end, the project totally transformed me. My dream was to launch a business venture and thanks to the HEC Paris Executive MBA and the Capstone Project this is now a reality. My new dream is to make sure that this venture is a success!
I have been working in the Digital industry for almost 20 years and was the CMO and a shareholder of a well-known French betting site for horse racing. I joined the HEC Paris EMBA program to upgrade my theoretical knowledge and to confront my business ideas with a fast-changing and more complex world. The EMBA gave me the unique opportunity to thoroughly analyze the launch of the first phase of my new start up - Oulala Games - whilst preparing the launch of the second one (which will include our first external fund-raising campaign).
Each class was a direct opportunity for me to challenge every single aspect of the development and strategy of Oulala. I probably got a bit more than the other participants from the program because I asked all the professors very specific questions about my start-up. I particularly appreciated the impressive quality and diversity of the speakers and the professors.
Being able to attend some courses in a famous American university was truly stimulating. My best memory of the program, apart from swimming in the Google balls pool at their headquarters, was the day we attended Geoffrey Moore’s class. I have read most of his books, and being able to talk to him about my company project was incredible. He gave me some really precious advice. Thank you HEC Paris!